Media Intelligence Use Cases
Editorially curated, cross-media monitoring with intelligent automation
Industry
Various (e.g. industry, consumer goods, technology)
Task
An internationally active company requires precisely curated media monitoring for its daily PR and communications. In addition to technology-driven collection, the focus lies on the editorial enhancement of results. The aim is to identify high-quality content, provide contextual interpretation, and tailor analysis to company-relevant topics.
Solution
Curated media digest by CURE Intelligence
CURE Intelligence offers an editorially supported solution where technological systems are combined with expert human analysis. Final content selection is made by experienced analysts who ensure contextual depth, relevance, and tone alignment with client needs.
Core Components:
- Cross-media collection of relevant content from print, online, social media and broadcast channels
- Hybrid topic classification and relevance assessment using rule-based processes, machine learning and manual fine-tuning
- Context-sensitive Named Entity Recognition: Identification, highlighting & visualization of key players with additional verification by experts
- Structured metadata extraction such as source, publication date and authorship
- Editorial curation, prioritization & annotation by trained analysts to ensure relevance, context and content accuracy
- Multilingual processing with automated pre-translation and editorial post-processing
- Daily dispatch of a verified, thematically structured media review in email format
Benefits
- Highest content precision: Human analysis adds editorial depth and industry insight to automated detection
- Custom relevance filtering: Content is reviewed and selected based on specific client needs – beyond keyword detection
- Reliable contextualization: Tonality assessments and strategic alignment with communication goals by editorial experts
- Cross-media quality assurance: Even complex or hard-to-analyze sources like print and advanced social media formats are processed reliably
- Multilingual accuracy: International content is not only translated but contextually interpreted
