Marketing Intelligence Use Cases
Development of a holistic online marketing strategy for Sidroga
Industry
Pharmaceutical industry
Task
Uriach GmbH distributes pharmaceuticals and medical products in the DACH region, including brands such as Aquilea, Emser, Sidroga, and Valverde. The social media presence for Sidroga is to be specifically optimized on Instagram, Facebook, TikTok, and YouTube.
The focus is on the following objectives:
- Clarification of marketing goals: (brand awareness, follower growth, product sales)
- Performance measurement & KPI analysis
- Strategic development: next steps to optimize the social media presence
- Media planning & content processes: structured workflow management
Solution
Status Quo Analysis & Strategic Consulting
Development of a social media strategy for both B2B and B2C target groups, based on a comprehensive status quo analysis.
Measures:
- Status quo analysis: social media brand presence, competitors, and market
- Analysis of trends, content, channels & influencers
- Definition of SMART marketing goals and potential marketing activities
- Generation of diverse content ideas
- Introduction of key social media KPIs for performance measurement
- Recommendations for the social media presence (channel selection, content, frequency, collaborations & campaign design)
- A custom-built dashboard with relevant KPIs provides key insights
- Ongoing reporting within the scope of social media content & advertising contracts delivers further strategic recommendations
Following the project, CURE was commissioned for a long-term collaboration in the areas of social media content, strategy, and advertising.
Service Moduls
Campaign to increase brand awareness of the Margarethenhof winery
Industry
Wine & event industry
Task
The winery Margarethenhof aims to increase brand awareness and actively drive product and event ticket sales via social media.
The focus is on:
- Launch campaigns for new products, such as sparkling wine
- Wine bundles & seasonal offers to effectively target specific audience segments
- Event promotion to generate leads for events like “Wine & Bites”
The goal is a dynamic and creative communication approach that leverages current social media trends and sustainably strengthens brand presence.
Solution
For the sparkling wine launch, specially produced creatives were developed to spark curiosity and incorporate trends such as ASMR.
The summer bundle campaign promoted an exclusive wine package including a matching tote bag — featuring custom design elements to strengthen brand identity.
For the “Wine & Bites” event promotion, targeted lead campaigns were launched to attract potential guests and drive ticket bookings.
By combining visually engaging content, trend-based storytelling, and strategic media buying, both reach and sales were effectively increased.
Service Moduls
Meta campaigns for pjur
Industry
Health & erotic products
Task
For our client pjur, the focus lies on seasonal Meta campaigns that strategically leverage awareness days for product and shop promotion. A particular challenge is the platform’s strict advertising policies, which require careful selection and design of all creatives. In addition, limited ad account permissions demand tailored campaign setups in line with platform-specific requirements.
The goal is to drive effective traffic campaigns and increase brand visibility — despite these constraints.
Solution
Through a precise strategy and careful content optimization, we ensure that all ads comply with Meta’s advertising policies — without losing impact.
Key Measures:
- Seasonal campaigns aligned with relevant awareness and action days
- Optimized creatives that meet advertising guidelines while remaining eye-catching
- Traffic campaigns designed to drive shop visits, despite limited ad approvals
- Ongoing monitoring & adjustments to prevent policy violations and ensure maximum performance
With this strategy, we successfully maximize reach, engagement, and traffic — all while staying fully compliant with advertising regulations.
Service Moduls
Seasonal campaigns for Emcur GmbH
Industry
Gesundheits- & Apothekenprodukte
Task
For Emcur GmbH, a seasonal product campaign was developed for the Emsan brand, focusing on the topic of allergies. The goal was to increase reach and awareness during peak allergy season and to target potential buyers effectively.
To achieve this, visually appealing creatives were to be produced, covering a range of formats and styles — from high-quality product images to authentic content creator videos.
Solution
To achieve maximum performance, a versatile campaign strategy was implemented, combining various content formats:
- High-quality product images and professional video ads to present the brand as trustworthy and credible
- Content creator videos showcasing product usage in an authentic and emotionally engaging way
- Seasonal campaign optimization to maximize visibility during the most relevant time frame
Thanks to this diverse content strategy, the campaign could be precisely targeted, effectively boosting both brand awareness and sales.
Service Moduls
YouTube campaigns for seasonal product advertising
Industry
Pharmaceutical & healthcare products
Task
YouTube campaigns were developed for Uriach GmbH and Emcur GmbH to increase awareness for seasonal products.
- Uriach: A cold & cough campaign targeting the DACH region, with tailored messaging for the cold season
- Emcur: An allergy-focused campaign for the Emsan brand, aimed at maximizing brand presence during peak allergy season
The objective was to strategically boost reach and brand awareness through effective video placements on YouTube.
Solution
By strategically leveraging YouTube Ads, the campaigns were optimized through a mix of Shorts and longer video formats:
- Strategic video placements – combining Shorts and classic YouTube videos for maximum visibility
- Seasonal targeting – campaign scheduling aligned with peak periods for colds and allergies
- Targeting optimization – reaching relevant audiences using demographic and interest-based filters
This approach led to a sustainable increase in brand awareness and ensured high visibility during the key seasonal periods.
Service Moduls
Social media content & campaigns for Sparda-Bank Südwest eG
Industry
Financial services
Task
Sparda-Bank Südwest eG required comprehensive social media management to enhance its online presence on Facebook and Instagram.
As a cooperative bank, it pursues four strategic goals:
- #1 in mortgage financing
- Best bank for private customers
- Attractive employer
- Supporter of the region
The content marketing strategy is designed to support this positioning by strengthening the “Sparda” brand through valuable and engaging content.
Based on a status quo analysis of the bank’s online perception and a benchmark comparison with other Sparda banks, a tailored social media strategy for Instagram and Facebook was developed.
Solution
The social media support for Sparda-Bank Südwest eG includes a holistic strategy covering content creation, community engagement, and campaign optimization:
- Content creation for Facebook & Instagram (texts, visuals, and videos for organic and sponsored posts)
- Editorial planning & posting, including quality assurance and regular coordination
- Community management with weekday interaction and moderation
- Content curation – researching and sharing relevant industry content
- Campaign planning, execution & tracking to increase targeted reach
- Creation of media assets (e.g., visuals for LinkedIn profiles)
- Monthly reporting with insights, KPI analysis, and actionable recommendations
- Ongoing optimization of social media channels, including configuration and profile management
- Regular meetings and strategic development
Video design & animation for social media
Industry
Miscellaneous (wine, pharmaceuticals, finance)
Task
To increase engagement and brand awareness, high-quality video content formats are created for various clients. The focus lies on professional editing, animations, and subtitles to make content visually appealing and interactive.
This includes the deliberate use of intro & outro animations, text animations, interactive elements, and music to enhance viewer retention and engagement.
Solution
Through a combination of creative video editing, animation, and interactivity, high-quality social media videos are produced, including:
- Product launch & trend videos (e.g. sparkling wine launch & ASMR trend for Margarethenhof)
- Animated videos (e.g. topics like digestion and allergies)
- Recipe reels for Sidroga
- Content creator reels for Emcur nasal rinse & Sidroga digestive products
- Finance explainer reels to clearly communicate complex topics
- Interactive poll videos with statistics to boost engagement
These tailor-made video formats significantly improve social media performance, strengthen brand presence, and increase audience interaction.
Service Moduls
Social media performance dashboard for companies
Industry
B2B & Corporate Marketing
Task
An internationally operating company requires a marketing dashboard that centrally evaluates the performance of its LinkedIn, Twitter, and Facebook channels.
The goal is to enable data-driven decisions for content optimization and to improve reach, engagement, and lead generation.
Key requirements include:
- Clear visualization of all relevant KPIs (reach, interactions, clicks, conversion rate)
- Cross-platform comparison over time to inform a data-driven strategy
- Analysis of top-performing and underperforming posts for content optimization
- Demographic insights into platform-specific target audiences
- Real-time tracking of campaign performance
Solution
A dynamic, interactive dashboard aggregates all relevant social media data into a single interface.
- Cross-platform analysis – compare LinkedIn, Twitter, and Facebook at a glance
- Real-time tracking & historical trends – analyze engagement, follower growth, and clicks over customizable time periods
- Identify top & low-performing posts – automatic sorting by performance metrics with direct links to the original posts
- Interactive filters & user-friendly interface – filter by time range, campaign, or content type
- Demographic insights – evaluate audience data by age, gender, and geographic location
- Sentiment analysis – automatic detection of the emotional tone of comments and reactions
With this customized social media dashboard, the company can optimize its strategy across campaigns, increase engagement, and maximize content success through data-driven decisions.
Service Moduls
Video design & animation for social media
Industry
Research
Task
Video Production for AURELA – Making Research Visible
For the research project AURELA, which focuses on the use of AI for the automated processing of regulatory requirements, a comprehensive video concept was developed. The goal was to make the project, the people involved, and the underlying motivation accessible and understandable via social media.
The content aimed to convey, among other things, the following topics:
- Introduction to AURELA and the project participants
- Motivation and societal relevance of the project
- Insights into how artificial intelligence is changing our lives
- Making research understandable and relatable
Solution
CURE handled the entire video production from a single source – from concept development and shoot planning to on-site filming, editing, animation, and publishing on social media:
- Concept development & storyboarding for multiple video series
- Professional filming with interviews
- Editing & post-production including subtitles, animations, and fitting music
- Distribution via social media
- Target audience-oriented formatting to boost visibility & awareness for the research project
This is how complex research becomes relatable, understandable, and visible – authentically told through digital channels.