Generative Engine Optimization (GEO): Improving Visibility in AI Search Systems
Search is changing – and so is digital visibility.
Alongside traditional search engines, people are increasingly using AI assistants such as ChatGPT to research information, compare providers and prepare decisions. In Germany, 39% of online search users already use AI assistants to find information.
Generative systems do more than provide links. They can combine information from different sources and use it to generate answers directly.
This raises a new question for companies: Are we part of these answers?
Beyond rankings and clicks, it is becoming increasingly important whether a brand is mentioned or recommended in AI-generated answers, which content is used as a source and which competitors are visible.
Generative Engine Optimization (GEO) provides a systematic way to analyze this AI Visibility and develop it strategically.
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) refers to the systematic analysis and optimization of digital content and online presence with the aim of improving a company’s visibility in generative AI and search systems.
Unlike traditional search engines, systems such as ChatGPT, Google AI or Perplexity often provide directly generated answers. In doing so, they can combine information from different sources, mention brands, cite content or consider companies as potential providers.
GEO therefore goes beyond a company’s own website. Depending on the system and search query, external sources, company profiles, specialist media, platforms and other publicly available information can also influence how a company appears in generative answers.
GEO does not replace SEO
Search Engine Optimization (SEO) remains an important foundation for digital visibility. Technical accessibility, relevant content, clear structures and authority continue to play a central role.
GEO expands this perspective by adding further questions: Is a brand mentioned in AI-generated answers? Which content and sources are considered? Which competitors are visible? And for which topics is the company not yet present?
How visible is your brand in ChatGPT & Co.?
AI Visibility cannot be assessed based on a single AI query.
What matters is the broader picture across relevant topics, questions, systems and competitors.
AI Visibility
AI Visibility
We analyze which relevant questions and topics your company is mentioned for in generative AI systems or considered as a source.
Competitive Visibility
Competitive Visibility
We compare your online presence with relevant competitors and identify topics where other brands have greater visibility.
Sources & Citations
Sources & Citations
We analyze which owned and external sources are referenced or cited in generative answers and which sources shape your brand’s information environment.
CURE GEOlytics: Systematically Analyze AI Visibility
CURE GEOlytics
Understand how your brand appears in generative AI systems.
CURE GEOlytics analyzes whether, where and in what context companies, brands and products appear in generative AI and search systems. Rather than looking at individual answers, we consider relevant topics, questions, competitors and sources.
This creates a structured picture of your AI Visibility: Which topics is your brand already present for? Which competitors are mentioned? Which sources shape the answers? And where are the most relevant visibility gaps?
These insights help identify concrete areas for action across content, website, digital presence and communications.
How does GEO work at CURE?
We do not see GEO as a collection of individual optimization measures.
Our starting point is understanding where a company is visible today, which answers and sources shape the information environment, and where relevant opportunities exist.
01 – Analyze
Understand AI Visibility
We define relevant topics, questions and competitors and analyze how the company appears in selected generative AI and search systems.
02 – Assess
Identify visibility gaps
We examine differences compared with competitors, relevant sources and topic areas, and identify potential reasons for missing or limited visibility.
03 – Optimize
Prioritize measures
Based on the findings, we derive concrete areas for action – for example across content, website, technical foundations or the wider digital presence.
04 – Measure
Monitor development
GEO is not a one-off project. Changes in AI Visibility are monitored, measures are evaluated and the strategy is continuously refined based on new insights.
CURE AI Visibility Check
How visible is your brand in AI search systems?
The AI Visibility Check is your compact entry point into CURE GEOlytics. It provides a clear snapshot of your current AI Visibility and shows where the most important visibility gaps and opportunities lie.
You receive:
✓ Analysis of your AI Visibility for relevant questions
✓ Competitor comparison: Which brands are already visible?
✓ Analysis of relevant sources and citations
✓ Identification of the most important visibility gaps and opportunities
✓ Compact results overview as a basis for the next steps
PRICE
1500,- € excl. VAT
Why CURE for GEO? GEO at the Intersection of AI, Data and Marketing
GEO is a new field – but the expertise behind it is not new to us.
Generative Engine Optimization combines technology, data analysis, digital visibility and communication. These are precisely the areas CURE has been working across for many years. Our expertise in AI, Data Intelligence and Marketing enables us to approach AI Visibility from multiple perspectives: understanding the technology, analyzing visibility through data and translating insights into concrete measures for companies.
AI Expertise
Our AI expertise ranges from Machine Learning and data-driven applications to generative AI and Large Language Models. This technological understanding helps us realistically assess the opportunities and limitations of generative systems.
Data Intelligence
Analyzing data, identifying patterns and deriving reliable insights is at the core of what we do. We apply this experience to AI Visibility to assess visibility systematically rather than based on individual queries.
Marketing Expertise
Our experience in digital visibility, content creation and brand communication meets a new search reality with GEO. This allows us to interpret insights from monitoring and analysis and translate them into concrete measures.
Interdisciplinary Approach
GEO sits at the intersection of our areas of expertise. That is why we look beyond individual content or technical factors and consider how AI, data, websites, search, content, external sources and brand presence work together.
Understanding GEO: Insights & Analysis
Generative search is evolving rapidly – and so are the requirements for digital visibility. In our GEO Insights, we put current developments into context and explain what they mean for companies, marketing and communications.
AI Visibility: How Visible Is Your Brand in ChatGPT and Other AI Systems?
The obvious approach seems simple: ask a question, check the answer, and see whether your brand appears. That is where the measurement problem begins. Generative
GEO vs. SEO: What Is Really Changing and What Is Not
Ranking #1 on Google and still getting fewer clicks? Recent developments in France show how real this scenario has become. Following the rollout of Google
Generative Engine Optimization (GEO): What Businesses Need to Know Now
Traditional Google search is not disappearing, but it is facing new competition. According to a recent YouGov study, 79% of online search users in Germany
Frequently Asked Questions about GEO and AI Visibility
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) refers to the systematic analysis and optimization of digital content and online presence with the aim of improving a company’s visibility in generative AI and search systems. This includes analyzing whether a brand is mentioned, recommended or considered as a source for relevant questions.
What is the difference between GEO and SEO?
SEO focuses on visibility in traditional search engines and remains an important foundation. GEO expands this perspective to generative AI and search systems, where information from different sources can be combined into directly generated answers. The two disciplines therefore overlap in many areas, but differ in how visibility is analyzed and measured.
Can GEO guarantee that my company will be mentioned in ChatGPT?
No. There is currently no reliable way to guarantee that a company will be mentioned in a specific AI-generated answer. Generative systems are dynamic and their responses can vary depending on the system, query, context and available sources. GEO aims to systematically analyze visibility and identify areas where it can potentially be improved.
How can AI Visibility be measured?
AI Visibility should not be assessed based on a single query. A meaningful analysis considers a defined set of relevant topics and questions across selected AI systems and examines factors such as brand mentions, competitor visibility, citations, sources and visibility gaps.
Which companies is GEO relevant for?
GEO is particularly relevant for companies whose customers, prospects or other stakeholders use digital search to research information, compare providers or prepare decisions. This applies to both B2B and B2C markets and becomes increasingly important as generative AI systems become part of the search journey.
Which AI systems are relevant for GEO?
The relevant systems depend on the target audience, market and use case. These can include generative AI assistants and AI-powered search experiences such as ChatGPT, Google’s AI search features, Perplexity and other systems. Because platforms and user behavior continue to evolve, the relevant set of systems should be reviewed regularly.
How visible is your company in AI search?
Find out where your brand stands today and where there is potential to improve your AI Visibility.