Buyer Personas

A buyer persona – unlike a target group – has a concrete face. It is a “fictional person” who represents your typical customer. This makes it easier for you to better understand the needs, challenges and actions of your ideal customer and improve your media approach. 

In addition, buyer personas can be helpful in defining goals and audiences for your content marketing.

We generate personas for you from social media data and supplement your internal data (stores, newsletters, website analytics, surveys, etc.) to create a reliable overall picture.

Do you know your typical customer? If not sure – we create an image for you!