Prof. Dr. Martin Vogt joined CURE as a new equity partner and scientific advisor in May 2020. We interviewed Prof. Vogt about his background and vision for CURE. PROF. VOGT,…
Verena Gorges tells us in an interview with Markus Kühn how she masters the balancing act between job and family. VERENA, THANK YOU FOR TAKING SOME TIME FOR THIS CONVERSATION….
More and more companies offer their customers flexible contact options in social media channels. But are these businesses actually up to the new challenges? FLEXIBLE ACCESS TO CUSTOMER SERVICE Can…
[SPOILER] … THERE IS NO SUCH THING! Many companies, once they’ve reached a certain size and operate on an international scale, are faced with a fundamental question – how should…
In the beginning was the word. In a business plan. Which envisioned CURE as a “company for customer acquisition and customer loyalty”, brokering products such as giro accounts primarily in the…
U.S. President Donald Trump is a prime example: You can make Twitter your primary means of communication, and even use it as a political instrument. Should you, though? That is…
THE NEXT STEP IN SENTIMENT ANALYSIS? Sentiment analysis is arguably the most common and prominent tool for the analysis of web and social media data. Before coding data with other…
Employer Branding Is Shaping Corporate Future The balance of power on the job market has shifted. More and more companies compete for the applicants’ favor and see themselves under pressure…
UNDERSTANDING AND ANALYSING THE LANGUAGE OF IMAGES As the saying goes, “a picture speaks a thousand words”. For this reason, visual monitoring, i.e. the generation of marketing insight from image…
There is a survey in which young test candidates – so we’re not talking about silver surfers – were not aware of the fact that the top results in Google…
Social media managers are very busy: They need to find content, plan campaigns, publish posts on various social networks with different requirements, interact with users, request approval from their supervisors…
Brandwatch is arguably one of the best known companies in the field of social media monitoring. Apart from the effective visualisation of the social buzz at the dmexco by the…
Review platforms such as Trustpilot, eKomi, golocal and yelp are booming. For example, Trustpilot was founded in 2007 and is now active in 24 countries, has more than 500 employees…
Last year, CURE collaborated in numerous projects focusing on the design of performance dashboards for campaign analyses as well as on the development of specific key performance indicators (KPIs) and…
SOCIAL MEDIA MONITORING AND EMPLOYER REVIEWS Social media is a two-sided instrument of communications – and this is exactly the feature that makes it exciting for companies. It does not…
1ST CATEGORY: SETUP No matter how good a tool is or how many features it provides – if the configuration and setup of queries and channels fail, even the best…
Only very few tool providers allow an extensive test phase for potential customers. Instead, they are offering long-term contracts with high monthly costs. In the most inconvenient case, this leads…
Facebook insights can be integrated for in-depth social media analyses. Google Analytics data can be integrated to measure the correlation between data from social media and website analytics data. Images (e.g. logos, corporate…
The developments of the World Wide Web and especially of Social Media are responsible for a profound paradigm shift: Whereas up until recently, companies were able to push products into…
In an age in which the digital world has more and more impact on social, political and economic structures in our lives, a comprehensive view helps to gain a deeper…
Issue management aims at recognising critical issues as early as possible to prevent them from influencing the public opinion about a company. Due to social media and virality, information spreads…
Bots work with simple keyword searches and scan Twitter timelines or Facebook postings for specific words or hashtags. Risks of Social Bots: biased presentation of topics, set trends, disturbing factor…
CATEGORY 1: SETUP A prerequisite for successful monitoring is the correct configuration of the tool, so that neither too many irrelevant nor too few mentions are found. Furthermore, the setup…
TALKWALKER Talkwalker was founded in 2009. The company is headquartered in Luxembourg. In Europe and the US, talkwalker employs more than 100 people, who speak 27 languages and come from…
THE TEST DESIGN A well-thought-out design is essential for a clean and structured documentation as well as a transparent comparison of the results and the performance of individual tools. Equally…
Real crisis prevention means avoiding shitstorms through Social Media Monitoring The early-warning case has to be defined clearly Distinguishing features are explosive power of content and spreading There are clear…
In the daily flood of tips, tricks and trends in the field of social media monitoring literature new features are presented by tools as well as their performance specifications are…
Monitoring tools cannot find all relevant contents of web and social networks like Facebook. Helpful: bookmark very interesting references and check them regularly. Install Email alerts of search engines and…
Anyone who has ever used a search engine such as Google, Bing or Yahoo, has already written a query, probably in a very simple way, consisting of a single term…
Quick Skype conferences with your freelancers or taking part in a meeting via Facetime – social media has changed internal communication in multiple ways. The available channels and tools of…
The website sproutsocial.com differentiates between Monitoring and Listening, saying that Monitoring is “only” the data collection process, while Listening describes the analysis of that same data. Dan Neely, CEO at Networked Insights,…
Companies, which offer their products and services worldwide, are able to derive various benefits from professional Web & Social Media Monitoring. Besides customer feedback and local trends, the aggregation of results can…
Social Media is more than Facebook and Twitter. It’s not even a new phenomenon, actually. Web 2.0 began much earlier than most people think and it keeps changing continuously. Every…
How do you define a key influencer? A general definition out of our social media glossary: People who, with regard to a certain matter of public interest, display the highest…
Incompleteness We often find discussions, particularly on news sites, where keywords only appear once. Further related comments are not found by the tool and have to be reworked by a…
Affiliate Monitoring a process, in which publishers and their websites are reviewed. The results are collected in a database, which is used for subsequent analysis. This way, you acquire knowledge…
Privacy DATA PROTECTION of CURE S.A., 3, Schaffmill in 6778 Grevenmacher, Luxembourg (as at 11/2023) 1) Introduction and contact details of the controller 1.1 We are pleased that you are…
Legal Notice Authorized: Levi Távora Veiga CURE S.A. 3, Schaffmill 6778 Grevenmacher Luxembourg Tax number: 2009 2209963 VAT number: LU 23328213 Commercial register: Registre de Commerce et des Sociétés Luxembourg…
Never miss an update. Subscribe to our CURE Quarterly Newsletter to stay informed at all times. Newsletter Name * Email * Company By continuing, you accept the privacy policy…
We’re here for you. Feel free to request a free initial consultation, a demo, or a non-binding offer via email or our contact form. contact@cure-intelligence.com Locations Luxembourg CURE S.A. 3,…
Insights by CURE Intelligence – Our blog All Posts AI Research & Developement Blog EN Cross-topic Data Intelligence Marketing Intelligence Media Intelligence How accurate is Sentiment Analysis? READ MORE Representativity…
SUPPLY CHAIN CARE MANDATORY BY LAW FROM 2023 ONWARDS Against this backdrop, it is only logical that policymakers should legally oblige companies to operate sustainably and responsibly in the future….
They present themselves in the latest designer clothes, take a selfie in front of famous landmarks and eat our favorite dishes. It takes a second look to realize that they’re…
What Web 3.0 has in store for future marketing In the last few months, the term metaverse has appeared again and again, especially in connection with Mark Zuckerberg, who announced…
Why are business psychology insights relevant in marketing? Business psychology has arrived in the German-speaking world since the beginning of the 20th century and offers insights into human behavior and…
Engaging the target audience with the help of effective and captivating visuals as well as videos is especially relevant for the social media platform Instagram. The platform has been active…
Python – “This is the new hit in IT.” Those were the words of my computer science teacher 8 years ago by now. He was to be proven right with…
Due to the constant change in social media, the reactions of users have also increased in recent years. In this article, we summarise what you as a company should definitely…
As of 01.01.2023, the Supply Chain Due Diligence Act (LkSG) requires compliance with defined due diligence requirements and the performance of regular risk analyses. In order to achieve this, supplier…
As before, the financial sector represents a particularly highly competitive market on the Internet and indicates how indispensable it is to have an optimal web presence that is geared towards…
Click on the tags to see only posts on the selected topic:
